It is an eye catching slogan on this portacabin by B&Q on Lewes Road. A use of language aimed, I'd guess, at suggesting a certain level of responsibility, especially taking into account the company's name, U + I.
It's a property developer, which is probably not a difficult assumption to make, but a property developer that likes to brand itself as different.
Sadly, there's not a lot to distinguish it from any other on Lewes Road. In fact, what it's doing there is actually pretty shocking.
Brighton's always been low rise but the new developments increasingly being given the green light are high. This spot, on Lewes Road, used to be open. It was an old Territorial Army training centre and on the other side of the road there was a car park that created a wide and open run up to one of the old factories, taken over by the University of Brighton.
Who'd have thought so much could be crammed into so little space? The ghosts of the Territorials checking their kit and marching on the spot have barely room to bend over and tie their bootlaces. The new age slogan-branded portacabin sits next to a site going up and up and over the road another site going up and up and with the road the same width as it's always been, there's a massive wind tunnel in the making. When they cut the ribbons and open the sliding doors, I for one won't be on that cycle lane both for fear of road rage and the gathering of gusts from the sea.
But anyway, U + I, a new type of developer, according to its website. Which may be what attracted the council. So I took a look.
The management team. Three white men.
The leadership team. Five white men.
The non-executive directors. Three white men and three white women.
Really? In this day and age?
It's a property developer, which is probably not a difficult assumption to make, but a property developer that likes to brand itself as different.
Sadly, there's not a lot to distinguish it from any other on Lewes Road. In fact, what it's doing there is actually pretty shocking.
Brighton's always been low rise but the new developments increasingly being given the green light are high. This spot, on Lewes Road, used to be open. It was an old Territorial Army training centre and on the other side of the road there was a car park that created a wide and open run up to one of the old factories, taken over by the University of Brighton.
Who'd have thought so much could be crammed into so little space? The ghosts of the Territorials checking their kit and marching on the spot have barely room to bend over and tie their bootlaces. The new age slogan-branded portacabin sits next to a site going up and up and over the road another site going up and up and with the road the same width as it's always been, there's a massive wind tunnel in the making. When they cut the ribbons and open the sliding doors, I for one won't be on that cycle lane both for fear of road rage and the gathering of gusts from the sea.
But anyway, U + I, a new type of developer, according to its website. Which may be what attracted the council. So I took a look.
The management team. Three white men.
The leadership team. Five white men.
The non-executive directors. Three white men and three white women.
Really? In this day and age?
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