HIJACKED.........

"About Poetry: Poetry is a fresh, new fashion catalogue bringing you an exclusive collection of relaxed modern clothes".

The company that runs readers' offers for the News of the World - Selective Marketplace Ltd, trading as Poetry. I wonder if they've trademarked the name? If so, how? If so, what does that mean for us? Should we start renaming the bardic tradition, then? Can we at last claim the catwalks of Paris, London, New York? The front cover of Vogue?